AIFA · Commercial
Not a doctor? Don’t play one.
Se non sei un medico, non fare il medico
Watch on Vimeo ↗ · The external player loads when you press play.
The film
Marco thinks he knows what his symptoms mean. Another patient gives him a reason to think again. A character-led film for AIFA, using humour to address the responsible use of antibiotics.
Credits
- Client
- AIFA — Agenzia Italiana del Farmaco
- Agency
- Coo’ee Italia
- Director
- Tommaso Pizzamiglio
- Production company
- I Sognatori
- Director of photography
- Marco Malizia
- Producer
- Isabel Moretti
- CEO
- Mauro Miglioranzi
- Creative director
- Alessandro Tosatto
- Art directors
- Gianni Morandini, Federico Bogdanich
- Copywriting
- Arianna Formilli
Press & publications
- Ads of the WorldSe non sei un medico, non fare il medico ↗
- Brand NewsAIFA’s antibiotics campaign ↗
- TouchpointCoo’ee Italia for AIFA ↗