Buzzi
A real child. An imagined world.
Watch on Vimeo ↗ · The external player loads when you press play.
AI disclosure. The film’s video, music and voiceover were generated with AI. The protagonist’s likeness is based on a real child.
The film
For a film supporting a children’s hospital, I wanted the protagonist to begin with a real child. My first AI film, made for Fondazione Buzzi with Coo’ee Italia and I Sognatori.
A real child
The agency shared a storyboard developed with AI and invited me to interpret it as a film. For a children’s hospital, my starting point was a child who actually existed.
Among the casting options I presented was my nephew Gio, the only non-professional actor. The agency chose him. His likeness became the starting point for the protagonist in the generated film.
I was proud of the film, and having Gio at its centre made it especially personal. The process was also a chance to experiment and enjoy making something in a new way.
Image, voice, music
I directed the film and handled the AI generation of video, music and voiceover myself, as well as the edit. Working across those elements let me shape the piece as a whole.
The real child and the generated performance are distinct parts of the process. The casting gave the film its human starting point; the finished images were generated with AI.
Credits
- Client
- Fondazione Buzzi
- Agency
- Coo’ee Italia
- Director / AI realisation / Editor
- Tommaso Pizzamiglio
- Production
- I Sognatori
- Agency CEO
- Mauro Miglioranzi
- Chief creative officer
- Alessandro Tosatto
- Art direction
- Stefano Rigon, Gianni Morandini